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Monday, 23 February 2009
What Would David do?
I've decided to take some inspiration from
Jeff Jarvis
, and write the great unwritten work 'What would David Do?'
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reading matters
Bruce Chatwin 'In Patagonia'
Clotaire Rapaille 'The Culture Code'
Douglas Holt 'How brands become Icons'
Eckhart Tolle 'The Power of Now'
Ernesto 'Che' Guevara 'The Motorcycle Diaries'
Eve Jackson 'Food & Transformation: Imagery & Symbolism of Eating'
Hamish Pringle & Peter Field 'Brand Immortality'
John Grant 'The Brand Innovation Manifesto'
Judie Lannon & Merry Baskin 'A Master Class in Brand Planning'
Margaret Mark & Carol S. Pearson 'The Hero & The Outlaw'
Nassim Nicholas Taleb 'The Black Swan'
Paddy Barwise 'Simply Better'
Paul Muldoon 'The end of the Poem'
Richard Wiseman 'Quirkology: The Curious Science of Everyday Lives'
Susan Campbell 'Getting Real: Ten truths you need to live an authentic life'
The Arbinger Institute 'Leadership & Self Deception: Getting out of the box'
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